This job came to me via referral from local contacts. Here was a new business about to launch worldwide and they needed photos of their product for their website FAST! They found their way to me and while I show no food photography and very little still life on my website they loved what they saw and asked for a meeting. It ended up being the perfect job for me. It was a wonderful opportunity to marry my skills as art director and photographer. I was able to interpret their concept of the product and create images that not only would inspire people to buy their product, but also inspire the branding of their product.
Once I saw their products and heard their pitch of pure nutrition and healthy living I knew exactly what they needed visually and knew exactly how to execute it. While at Getty Images I had worked on a technique of using a high resolution scanner as the capture device in order to get images of loose dried herbs and flowers for our library of images. This technique would be perfect to capture the Gravelnuts and really show off the quality of the ingredients. Not only would the even light of the scanner show the detail of each item, it would allow me to arrange the product in a burst of shape on white to accentuate the clean healthy value this food offers. Plus I had examples of the herbs I had previously shot to show them exactly what they would get. They were sold. The contract was signed, the Gravelnuts were delivered and I was off to my Epson Perfection V750 to get started. With some testing and communicating with the client on final shapes I delivered their final art just in the nick of time for their launch.
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